Privacy Policy

Last Updated: September 28, 2026

At Rootmora, we respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains how Atlantica Digital Solutions LLC, trading as Rootmora ("Rootmora," "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information when you:

• Visit rootmora.com

• Purchase products from us

• Create or use an account

• Contact customer support

• Subscribe to marketing communications

• Interact with advertisements, promotions, or other Rootmora services

Our online store is powered by Shopify, which provides the ecommerce platform we use to operate our store.

1. Personal Information We Collect

Depending on how you interact with Rootmora, we may collect the categories of information described below.

Contact Information

This may include:

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

Order and Transaction Information

This may include:

• Products purchased

• Products viewed

• Cart activity

• Order history

• Returns and refunds

• Discount or promotional information

• Transaction records

• Delivery information

Payment Information

Payments are processed by Shopify and/or authorised third-party payment processors.

Depending on the payment method used, payment information may include:

• Payment method

• Billing details

• Transaction identifiers

• Payment status

• Limited card information, such as the last digits of a payment card

Rootmora does not ordinarily receive or store your complete payment card number.

Account Information

If account functionality is available, we may process information including:

• Account credentials

• Account preferences

• Saved addresses

• Purchase history

Communications

We may collect information you provide when you:

• Contact customer support

• Submit an enquiry

• Respond to a survey

• Submit a product review

• Enter a promotion

• Communicate with us through email or another channel

Device and Technical Information

We or our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Device identifiers

• Operating system

• Internet service information

• Approximate geographic location derived from an IP address

• Referring URLs

• Website activity

Website Usage Information

We may collect information about how you interact with our website, including:

• Pages viewed

• Products viewed

• Links clicked

• Searches

• Cart activity

• Checkout activity

• Time and date of visits

• Advertising interactions

2. How We Collect Personal Information

We may collect personal information:

• Directly from you

• Automatically when you use our website

• Through cookies and similar technologies

• Through Shopify

• Through payment processors

• Through fulfilment and shipping providers

• Through advertising or analytics providers

• From social media or marketing platforms where permitted

• From other service providers supporting our business

3. How We Use Personal Information

We may use personal information to:

• Process and fulfil orders

• Process payments

• Deliver products

• Provide order and shipping updates

• Handle refunds and returns

• Provide customer support

• Maintain customer accounts

• Detect and prevent fraud

• Protect our website and systems

• Analyse website performance

• Improve products and customer experience

• Measure advertising effectiveness

• Personalise advertising where permitted

• Send marketing communications where permitted

• Administer promotions

• Maintain business and tax records

• Comply with legal obligations

• Establish, exercise, or defend legal claims

• Enforce our agreements and policies

4. How We Disclose Personal Information

We may disclose personal information to service providers and other parties where reasonably necessary for our business.

These may include:

• Shopify

• Payment processors

• Order fulfilment providers

• Warehouses

• Shipping carriers

• Customer service providers

• Website hosting and technology providers

• Fraud-prevention providers

• Analytics providers

• Advertising and marketing providers

• Email and communications providers

• Professional advisers

• Accountants

• Insurers

• Legal advisers

• Government or regulatory authorities where required by law

We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction.

5. Shopify

Our online store is hosted by Shopify.

Shopify processes certain personal information in connection with operating its ecommerce platform and providing services to merchants and customers.

Shopify's consumer privacy information is available at:

https://privacy.shopify.com/en

Shopify's privacy practices are governed by its own applicable policies.

6. Cookies and Similar Technologies

We and our service providers may use:

• Cookies

• Pixels

• Tags

• Local storage

• Similar technologies

These technologies may be used to:

• Keep the website functioning

• Maintain your shopping cart

• Remember preferences

• Analyse website traffic

• Understand customer behaviour

• Measure marketing performance

• Detect fraud

• Provide or measure advertising where permitted

Some cookies are necessary for the website to function, while others may be used for analytics or advertising.

Depending on your location, you may be provided with additional controls or consent options relating to non-essential cookies.

You may also be able to control certain cookies through your browser settings.

Disabling certain cookies may affect website functionality.

7. Advertising and Analytics

We may use analytics, advertising, and marketing services to understand how customers interact with Rootmora and to measure or improve our marketing.

These services may process information about:

• Your device

• Website activity

• Purchases

• Advertising interactions

• Browser identifiers

Depending on applicable law, some disclosures for targeted or cross-context behavioural advertising may be treated as a "sale," "sharing," or similar regulated activity even where no money is exchanged for the information.

Where required by applicable law, eligible consumers may have the right to opt out of certain uses or disclosures.

8. We Do Not Sell Personal Information for Money

Rootmora does not sell personal information to third parties in exchange for money.

However, certain advertising technologies or disclosures may be legally classified as "selling" or "sharing" personal information under particular U.S. state privacy laws.

Where such laws apply to Rootmora, we will provide applicable rights and opt-out mechanisms as required.

9. Marketing Communications

Where permitted by law, we may send marketing communications concerning:

• Rootmora products

• Promotions

• New products

• Offers

• Educational or wellness-related content

You can unsubscribe from promotional emails using the unsubscribe option contained in the communication.

Even if you opt out of marketing, we may still send non-promotional communications relating to:

• Orders

• Transactions

• Account security

• Customer service

• Legal or policy notices

10. Data Security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information.

These may include:

• Secure HTTPS/TLS connections

• Restricted access

• Secure ecommerce technology

• Payment security controls

• Fraud-prevention measures

However, no system or method of electronic transmission can be guaranteed to be completely secure.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfil orders

• Maintain customer records

• Provide customer support

• Meet accounting and tax obligations

• Prevent fraud

• Resolve disputes

• Enforce agreements

• Comply with legal requirements

Retention periods vary depending on the type of information and the reason it is processed.

12. Children's Privacy

Rootmora's website and services are intended for a general adult audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 in circumstances covered by the Children's Online Privacy Protection Act.

If you believe a child under 13 has provided personal information to us, please contact us at:

support@rootmora.com

We will review the matter and take appropriate action where required.

13. State Privacy Rights

Depending on where you live and whether applicable privacy legislation applies to Rootmora, you may have rights concerning your personal information.

These rights may include the right to:

• Request access to personal information

• Request correction of inaccurate personal information

• Request deletion of personal information

• Obtain a copy of certain personal information

• Opt out of certain targeted advertising

• Opt out of certain sales or sharing of personal information

• Limit certain uses of sensitive personal information

• Appeal a decision concerning a privacy request

• Receive equal service and pricing when exercising applicable privacy rights

These rights are subject to legal limitations and exemptions.

We may need to verify your identity before completing a request.

14. California Privacy Rights

California residents may have additional rights under applicable California privacy laws where those laws apply to Rootmora.

Depending on applicability and circumstances, these may include rights to:

• Know what personal information is collected

• Request access to certain information

• Request correction

• Request deletion

• Opt out of certain sales or sharing

• Limit certain uses and disclosures of sensitive personal information

• Receive information regarding categories of personal information collected and disclosed

We will not unlawfully discriminate against you for exercising an applicable privacy right.

15. Requests to Exercise Privacy Rights

To submit a privacy request, contact:

support@rootmora.com

Please include sufficient information for us to identify and respond to your request.

We may request additional information where reasonably necessary to verify your identity.

Where legally permitted, an authorised agent may submit certain requests on your behalf, although additional verification may be required.

16. International Visitors and Data Transfers

Rootmora is operated by a United States company.

If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States and other countries where our service providers operate.

Privacy laws in those locations may differ from those in your country of residence.

Where applicable law requires specific safeguards for international transfers, we or our service providers may use appropriate legal mechanisms.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites.

We recommend reviewing the privacy policies of any external websites you visit.

18. Legal Disclosures

We may disclose personal information where we reasonably believe disclosure is necessary to:

• Comply with applicable law

• Respond to lawful government requests

• Comply with court orders or legal process

• Protect our legal rights

• Prevent fraud or misuse

• Protect the safety of customers or others

• Investigate suspected violations of our policies

19. Business Transfers

If Rootmora or Atlantica Digital Solutions LLC is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction subject to applicable law.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• Our business

• Our services

• Our privacy practices

• Technology

• Legal or regulatory requirements

The latest version will be published on this page with an updated Last Updated date.

21. Contact Information

For privacy questions or requests, contact:

Rootmora

Legal company name: Atlantica Digital Solutions LLC, trading as Rootmora

Registered business address: 30 N Gould Street, Sheridan, Wyoming 82801, United States

Wyoming Filing ID: 2025-001748959

Phone: XXXXX

Email: support@rootmora.com

Website: rootmora.com

Customer Support Hours

• Monday to Friday: 9:00 AM - 5:00 PM Pacific Time

• Saturday and Sunday: 11:00 AM - 4:00 PM Pacific Time

We aim to respond to customer enquiries within 1 business day.